Sure you can, but if you don’t like it, don’t get involved with the orchestra.
And no, you don’t get to have kids in orchestra.
So let me just say I agree with the sentiment, though this was about as direct and direct as this blog has ever come.
If this is a problem, don’t be shocked if in ten years you can’t even find your kid on the phone.
The first and biggest obstacle to this program’s success, I believe, is public perception.
In a few of the most important public relations battles, like the first Vietnam War or the nuclear arms race, the most potent argument isn’t the quality of our strategic decisions but the perceived threat.
For example, after the North Koreans detonated an atomic bomb in a test tunnel under the DMZ, we’re still debating the consequences and implications of a second one.
What are we talking about? Well, according to the Washington Post (the Post is always right about a lot of stuff), North Korean leader Kim Jong Un “intends to mount a miniaturized nuclear warhead on a ballistic missile capable of reaching the United States.” If this turns out to be true, we now know what the cost of a major war will be. So even if we aren’t able to achieve an immediate victory, we’ve already lost. It doesn’t even need much of an effort. If we just show up at an event, say the Asian-American Heritage Foundation’s International Conference on Asian and Pacific Americans (which I was invited to host), we can present ourselves as the heroes, the ones stopping the North Koreans – or at least, we can do that while still saying “yes, we’re doing something about this.”
So how can you convince people that you’re actually on their side? That the risk is even higher? That you’re not just doing it for a PR ploy?
Here are five steps I’ve been using to do just that.
1) Keep it simple.
There is no secret about the power of information; it has a way of seeping into every human being whether or not you intend it to. The best tool I’ve found to use in this regard is a two-page brochure that states, in part:
“The United States is the only nation to have conducted nuclear weapon tests outside the atmosphere on three distinct occasions: Hiroshima and Nagasaki in 1945; Klamath Falls in 1859; and Trinity
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